• SHOP BLACK FRIDAY DEALS

    Up To 50% OFF

    Deals Deals Deals 
  • CHRISTMAS GIFT PACKS & IDEAS

    Its that time of year again, as we enter the busy Festive period.

    W have a selection of Christmas Gift Packs & Ideas throughout our ranges.

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  • COMING SOON…Selective Professional

    An exclusive Italian brand, proudly100% made in Italy, with over30 yearsof experience. Distributed internationally in70 countries, able to offer the beat of beauty solutions in terms of quality, efficiency and safety to the hair professional market.

    Coming Soon 
  • COMING SOON…Kezy

    Italian Style & Know How

    Coming Soon 
  • MAKE HUGE SAVINGS WITH VIBA COLOUR

    The guarantee of quality that comes with Italian products and with the competitive pricing of the Viba range represents the brands Winning formula

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  • GAMMA next AMMONIA & PPD FREE COLOURS

    Ammonia & PPD Free Permanent Hair Colour Cream

    High performance vibrant colours with maximum respect and protection for hair.

    Shop Now 
  • Customer First: "We actually do care about our customers and partners, after all, they are at the core of everything we do and stand for. The end user will always be our champion!"

    Passion: "Passion generates excitement for what we do and how we do it. With Passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth."

    Integrity: "Integrity creates trust. As an organization, collectively, it’s our most valuable asset. Individually, it’s the constant choice to infuse every action with honesty, fairness, and respect for clients and colleagues alike."

  • Love / Care / Life / Feel

    Our Brands represent us, not only because of our choice of materials, but also with a message that identifies our philosophy:

    LOVE for Nature and Planet

    CARE Yourself

    LIFE in the Natural Connection

    FEEL your Inner Beauty

Selective Professional X Bond Fluid 125ml
KEZY Macadamia Shampoo

Our DNA

We've over 30 years experience in the hair & beauty industry. This has led us to have an invaluable knowledge & understanding of your salons needs. We only represent the best category-killing products, available through the very best salons.

If you would like to know more about our brands, please click on the "lets talk" tab below

"lets talk"

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