UP TO 50% OFF selected lines

Let us help reduce your salons colour bills with Insight Professionals INCOLOUR range

100ml Tubes, Low Ammonia formulation giving 100% coverage while maintaining the hairs integrity due to using the finest NATURAL ingredients

An exclusive Italian brand, proudly100% made in Italy, with over30 yearsof experience. Distributed internationally in70 countries, able to offer the beat of beauty solutions in terms of quality, efficiency and safety to the hair professional market.

Italian Style & Know How

The guarantee of quality that comes with Italian products and with the competitive pricing of the Viba range represents the brands Winning formula

Ammonia & PPD Free Permanent Hair Colour Cream

High performance vibrant colours with maximum respect and protection for hair.

Customer First: "We actually do care about our customers and partners, after all, they are at the core of everything we do and stand for. The end user will always be our champion!"

Passion: "Passion generates excitement for what we do and how we do it. With Passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth."

Integrity: "Integrity creates trust. As an organization, collectively, it’s our most valuable asset. Individually, it’s the constant choice to infuse every action with honesty, fairness, and respect for clients and colleagues alike."

Love / Care / Life / Feel

Our Brands represent us, not only because of our choice of materials, but also with a message that identifies our philosophy:

LOVE for Nature and Planet

CARE Yourself

LIFE in the Natural Connection

FEEL your Inner Beauty